Suitsupply launches women's tailoring label Suistudio
Amsterdam-based tailoring company Suitsupply announced on Wednesday the launch of women’s tailoring brand Suistudio. Suistudio has launched its online store and will open its first US retail location in New York City at the end of October.
Considered to be Suitsupply’s sister label, Suistudio offers hand-finished tailored pieces crafted with Italian fabrics such as Vitale Barberis Canonico and Ferla. The new collection also includes both “the now” and “the classic” suit styles.
"We've been asked consistently for a long time to make a women's collection,” said Founder and CEO, Fokke de Jong. “Our brand is about bringing high quality product for attainable price points. It isn't a snap your fingers and done sort of project. After years of preparation, I think we finally nailed it. A perfect fit that our customers are excited to wear."
To support the brand launch and upcoming store opening, Suistudio launched a campaign, featuring model Rianne ten Haken, and the hashtag #notdressingmen to assert further that Suistudio is a standalone brand and is not focused on dressing men.
"Just like we are seeing in this campaign between the man and the woman, Suitsupply & Suistudio are independent of each other, yet they coexist,” said Suistudio VP of USA, Kristina Barricelli.
“We are excited to learn about the Suistudio woman and what she might be doing, or where she might be going. She is interesting and free to do whatever she wants, including a sexually-charged evening or marathon watching a TV series on the sofa. That's really up to her."
The Suistudio collection will retail from $199 to $699.
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