Stradivarius launches its own line of cosmetics
Stradivarius is having a run at cosmetics. This month, the Inditex-owned ready-to-wear brand has launched its own line of beauty products. It’s a collection full of fresh and vivid colors that will be released in 230 of the brand’s stores across Europe.
Available at affordable prices (four or five euros a piece), the line includes balms, lipsticks, nail varnishes, as well as purse-sized fragrances.
It’s the third Inditex-owned brand to add cosmetics to its range. Berschka already has a fairly diversified line of beauty products, while Pull & Bear only added fragrances for the moment.
As for the competition, in France, Camaïeu also entered the market a few months ago, and Etam is preparing to do the same next fall.
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