Stitch Fix goes after wealthier customers with the addition of 100 high-end brands
On Tuesday the online retailer launched Stich Fix Luxe, a collection of curated pieces from high-end labels such as Helmut Lang, Kate Spade and Rebecca Minkoff.
Stitch Fix launched in 2011 as one of the first online personal styling services, offering customers an array of clothing items picked by a stylist, with many pieces retailing for under $100. Now the San Francisco-based company has responded to consumers’ interest in more high-end offerings with the addition of 100 new brands.
The Stitch Fix Luxe range will stock pieces in the $100 to $600 range and include labels such as Rag & Bone, Rebecca Minkoff and J Brand. “This launch offers a compelling combination of recognizable brands that our clients know and love, as well as new emerging brands they can discover for the first time,” Stitch Fix CEO Katrina Lake said in a statement. “Now, our stylists have even more ability to create the perfect Fix for each client.”
Many of the pieces in the Stitch Fix Luxe range will also be exclusive to the site. As with the traditional Stitch Fix model, the Luxe shoppers will fill out a profile to receive pieces hand-picked by Stitch Fix stylists, try on the clothes at home and return the pieces they don’t wish to keep.
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