E-commerce major Snapdeal has established a data sciences centre in San Carlos, California to get top global talent and build high-value solutions, the company said in a statement.

The centre will focus on big-data and advanced analytics to add clarity to Snapdeal’s consumer-centric initiatives, help shape business strategy and optimise the operational efficiencies using data.

"We have set up a data science engine in California, which is home to domain talent, to further augment our efforts in creating a superior customer experience and strengthen our supply chain. Snapdeal is extensively working on data mining through an existing analytics team," Rohit Bansal, co-founder, Snapdeal said.

Experienced data scientists from leading global brands like Groupon, Google, Yahoo and Amazon are part of the data sciences centre. The centre is headed by Nitin Sharma, Senior Vice President, the statement said.

"The richer understanding of the customers by capturing and integrating the information on their buying behaviour will drive habit commerce and is in sync with our vision of 20 million daily transacting users by the year 2020," Bansal added.