×
143
Fashion Jobs
SAROJ JALAN
Marketing Strategist
Permanent · KOLKATA
ADD UR CO LLP
Production Manager
Permanent · Chennai
THE GLOBAL ZONE HR SERVICES
Production Manager/ Supervisor/ Incharge
Permanent · Pune
PUMA
Manager - Digital Marketing
Permanent · Bengaluru
THE BANYAN HR CONSULTS
Brand Manager For Leading Women's Wear Garments CO at Coimbatore
Permanent · Coimbatore
LEVI'S
Manager, Retail Merchandising (Ebo)
Permanent · Bengaluru
GLAN MANAGEMENT CONSULTANCY
Senior Buyer Lingerie (Knits Western Wear) - Retail Brand
Permanent · GURUGRAM
JOB INDIA
Asst. Manager E-Com Operations (Garments Retail) Gurgaon
Permanent · Faridabad
VASTRAKALA EXPORTS
Quality Manager
Permanent · CHENNAI
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Manager / in Charge - Production/Quality/Cutting - Garments Industry
Permanent · Bhiwandi
MINT AND MILK COMMUNICATIONS
Senior Account Executive
Permanent · MUMBAI
PUMA
Manager- Buying (Apparel)
Permanent · Bengaluru
PUMA
Manager- Business Intelligence
Permanent · Bengaluru
PUMA
Manager- Trade Compliance
Permanent · Bengaluru
PUMA
Manager- Supply Planning
Permanent · Bengaluru
PUMA
Senior Manager - Performance Marketing- Marketplac…
Permanent · Bengaluru
PUMA
Regional Sales Manager- Mbo (South)
Permanent · Bengaluru
PUMA
Manager- Returns And Spf Operations
Permanent · Bengaluru
PUMA
Manager Merchandising
Permanent · Bengaluru
PUMA
Project Manager- Operations
Permanent · Bengaluru
PUMA
Manager- Logistics Operations
Permanent · Bengaluru
PUMA
Warehouse Manager-D2C
Permanent · Bengaluru
Published
Nov 13, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Skechers India to launch e-commerce site

Published
Nov 13, 2017

Skechers have announced that they aim to launch their own e-commerce store in the coming months as they step into an Omni-channel approach in India.

Skechers aim to launch their own e-commerce store in the coming months - Skechers- Facebook


The brand aims to reach more customers, particularly those in non-metro areas through e-commerce.

Rahul Vira, the CEO of Skechers India said: “The brand is adopting omni-channel approach by integrating online and offline. In the next couple of months’ time the brand will go live with www.skechers.in. We shall then have a better clarity on the path towards the Omni-channel approach.

“The brand has 100 stores across 45 markets, MBOs [multi-brand outlets] and EBOs [exclusive brand outlets] distribution leads to 130 markets and 800 retail touch points,” said Vira. “It [has] been five years that Skechers entered the Indian market and we have reached the 100th store mark. We are growing at a rate of 100 percent year-on-year and thus we aim to have close to 400 stores in India over a period of [the] next five years,” he added. Launching an e-commerce site whilst continuing to expand the brand’s brick and mortar store count will thus make up Skechers’ omni-channel expansion strategy.

Footwear is currently a growing segment where once it was predominantly a need-based industry. Skechers has capitalised on this since entering the country in 2012. As India is currently the world’s second largest footwear manufacturer after China, the market does not appear to be slowing down soon. Since 2015, Skechers have been looking into manufacturing their shoes in India and setting up a permanent production unit here, however that has not yet come to fruition as the government needs to first give its permission. 

Copyright © 2022 FashionNetwork.com All rights reserved.