Sisley, a fashion brand belonging to the Benetton Group, is renewing its partnership with photographer Terry Richardson for its Spring/Summer advertising campaign. Very different from the popular erotic and porno-chic shoots that the photographer has done for the brand in the past, the new campaign has an air of irony mixed with joyous complicity.

The campaign is all the more natural that Terry Richardson shot it at his own home, inside his loft-atelier in Bowery, New York. Sisley is aiming for a glamorous and elegant look for women, while the man’s collection is more urban and trendy. The brand is currently sold at its own boutiques as well as shop-in-shops inside various Benetton stores.