Simon Carter to piggyback to India on Aditya Birla

One more foreign clothing brand is headed for India with Aditya Birla Fashion and Retail Ltd. announcing the signing of an exclusive deal to bring London-based menswear designer brand Simon Carter to the country.

"This deal was part of our strategic intent to grow our international portfolio and this new relationship with Simon Carter will bring London's high fashion to the Indian market. The brand will offer complete ensemble solutions ranging from formal wear to casual wear," Aditya Birla Group Business Head, Apparel & Retail Business Pranab Barua said in a statement.

ABFRL plans to launch Simon Carter exclusive stores across Delhi, Mumbai and Bengaluru, he added.

"We have worked together for a number of years and they are perfectly placed to use their expertise and resources to bring my brand to the Indian customer," said Carter.

Simon Carter, who began his career in 1985 with a wholesale business, retails his collections in 40 countries around the world, including Liberty, Bloomingdales USA, Seibu Japan, Brown Thomas Ireland, and David Jones Australia.

ABFRL has over 7,000 points of sale across 375 cities and towns.