Simon Carter enters Indian market with Aditya Birla Fashion

By

Maverick Martins

Published
Sep 15, 2017

Britain’s iconic brand Simon Carter has entered the Indian market with the launch of its first store in the fashion capital of Mumbai. Simon Carter and India’s leading fashion retailer Aditya Birla Fashion and Retail had signed a partnership last year to open up exclusive stores in the country.

Simon Carter store at Phoenix Market City, Kurla is spread over 1,200 sq ft with the store design being contemporary and modern, dispersed with British architectural elements.
 
Simon Carter is planning to add 10 stores in the financial year 2017-18 across the country especially in the metros. The brand its likely to add stores in Bengaluru and Delhi in the coming months.

 “I’m proud to partner with Aditya Birla Fashion and Retail Limited (ABFRL) and so happy to bring authentic British style to India. I believe India suits Simon Carter and Simon Carter will most definitely suit India, with its high quality, witty and eclectic style of dressing for the modern Indian men. My inspiration comes from the world around me and my line for India is hugely inspired by India, its everyday things, places, boundless spirit and its heart-warming people,” said Simon Carter, Founder and Designer, Simon Carter Ltd in a statement.

Simon Carter India collection is inspired by India and has been designed specifically for the individualistic and expressive Indian men. The range includes shirts and accessories which is priced between Rs 3,000 – Rs 14,000.

Vishak Kumar CEO, Madura F&L, Aditya Birla Fashion and Retail Ltd said, “Simon Carter is an iconic menswear brand and we are excited to bring it to our Indian consumers. The addition of Simon Carter is a part of our strategic intent to grow our international portfolio, significantly contributing in consolidating our position in the affordable luxury space, giving our discerning customers a true taste of high-end fashion.”
 
Simon Carter collection will be available across all leading e-commerce sites in India. Simon Carter London was established in 1985 and is available in 40 countries.
 
Aditya Birla Fashion owns the exclusive rights for international brands Forever 21, Ted Baker and in the process of acquiring rights for American Eagle.

ABFRL altogether has over 7000 points of sale across over 375 cities and towns in India, which include more than 2,000 exclusive ABFRL brand outlets.