Silmo 2015 aims to establish itself as the optical industry's flagship show
From 25th to 28th September the Paris Nord Villepinte exhibition park will welcome the Silmo world optical trade fair. Given that in 2014 the French optical market recorded a 0.6% increase, the show's 48th edition aims to be more trade-oriented.
Indeed, in addition to a new advertising campaign positioning the show as a major flagship event that mirrors market trends, as many as four separate sectors will now share the 80,000 sq m exhibition area.
Silmo Health brings together glass manufacturers, low-vision techniques and contact lens science. Silmo Innovation features Lab Fab, a laboratory showcasing the latest technological innovations, and specialist exhibitors in the fields of optical material, retail equipment and connected optics.
Silmo Training will feature Silmo Academy, with a conference on visual efficiency, technical workshops and a seminar.
The largest section is Silmo Mode, which will showcase the eyewear manufacturers' latest collections, the sport and luxury ranges as well as trend forums.
The optical world's major players will attend, such as L’Amy (Bally, Balmain, Sonia Rykiel eyewear etc.), Marchon (Calvin Klein, Lacoste…), Marcolin (Balenciaga..), Safilo (Dior, Gucci, Jimmy Choo…), alongside brands such as Emmanuelle Khanh and Lucas de Staël, and also Hipanema, launching for Summer 2016 its first sunglasses collection called Amenapih.
In the previous edition, Silmo brought together 33,301 visitors, 55% of them from outside France, and 61.2% of optical stores.
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