May 21, 2018
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Shoppers Stop signs exclusive deal to sell CSK merchandise

May 21, 2018

Indian fashion retailer Shoppers Stop has partnered with Indian Premier League (IPL) side Chennai Super Kings (CSK) to exclusively sell its merchandise at its retail stores across the country.

Shoppers Stop

The fashion retailer is working towards the revival of its private labels and brands with which it has exclusive partnerships for better margins. The company had a good year with net profit of Rs 12 crore (approx $2 million) and is looking to cash in on the popularity of IPL side CSK to boost sales.
The CSK merchandise will include t-shirts, jerseys caps, bags and flip flops with a starting price range of Rs 399 (approx $6) and will be available across Shoppers Stop stores in India.  The brand will also be sold online exclusive by Shoppers Stop.

Govind Shrikhande, Managing Director, Shoppers Stop, in a statement said: “When India’s leading fashion retailer collaborates with India’s favorite IPL team, it’s a match made in heaven. We are excited to partner with Chennai Super Kings this IPL. We are glad to announce that Shoppers Stop customers will have exclusive access to the CSK merchandise across our stores, on our online store."
KS Viswanathan, CEO, Chennai Super Kings, said: “It gives us great pleasure to have Shoppers Stop as our partner. Shoppers Stop shares the spirit of Chennai Super Kings in the manner it has won the hearts of millions of Indians and continues to do so by consistently delivering quality and comfort.”
Peter England, menswear brand from Aditya Birla Fashion and Retail Limited, is the official style partner for CSK this season.

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