Shibuya109 opens its first international retail unit in Hong Kong

By

Bruno Joly

Published
Sep 21, 2015

Shibuya109 is well-known in Tokyo. It's a 7-storey building dedicated to Japanese fashion and attracting both tourists and local shoppers. The property of Tokyu Malls Development Corporation, the concept will be replicated in Hong Kong in December.

The store, extending over an area of approximately 800 m², will be located in the giant Harbour City retail district. It will host 13 brands, namely Ank Rouge, Duras, Esperanza, Ki La Ra Girl, Liz Lisa, MLR, Rady, Redyazel, Regalect, Samantha, Vega, Secret Honey, SLY and Wego Tokyo. In addition, it will feature Shibuya109 Stage, dedicated to younger brands.

The concept store is designed to shine the spotlight on the fashion culture of the Japanese capital's edgiest neighbourhood. Along with Japan and Singapore, Hong Kong is the area with the highest GDP per capita. In addition, 50 million tourists visit or pass through the city every year, although the situation has become more volatile in recent months.

In a press release at the start of the year, the Japanese group announced its desire to boost expansion in South-East Asia, depending on the opportunities available. Other openings could thus be examined soon.