×
290
Fashion Jobs
MAICO VENTILATION PVT LTD
Area Sales Manager - Madhya Pradesh
Permanent · Indore
ACME SERVICES
Finance Manager With a Leading Fashion Brand
Permanent · Surat
HOMEBAZAAR.COM
Hiring For Sales Manager - Real Estate - @ Andheri/Lower Parel
Permanent · Navi Mumbai
ADIDAS
Senior Manager Marketing Operations
Permanent · GURUGRAM
PEOPLE LINK
Immediate Opening of Sales Manager-Home Furnishing-Panipat
Permanent · Panipat
ROYAL TRANSPORT CORPORATION
Sales & Marketing Manager (Full Truck Load And Odc Project Transport)
Permanent · Nashik
MADHU JAYANTI INTERNATIONAL
Area Sales Manager
Permanent · Patna
DMART
Opening For The Post of Circle Head - Operations
Permanent · Bengaluru
PERSOLKELLY INDIA
Area Sales Manager- Corporate Sales-Faridabad- Relocation Company
Permanent · Faridabad
NR CONSULTING
Requirement- Sales Manager- Mumbai
Permanent · Mumbai
XWELL HUMAN RESOURCE
Area Sales Manager All Rajasthan Fmcg Company
Permanent · Ajmer
ALUDECOR LAMINATION
Area Sales Manager- Kanpur
Permanent · Unnao
H&M
Legal Counsel-Expansion
Permanent · NEW DELHI
DRONE HR SOLUTIONS
Production Manager - Tractor Parts Mfg (Urgently Required)
Permanent · Chandigarh
HENKEL ADHESIVE TECHNOLOGIES
Spec Customer Service Back Office IN
Permanent · NAVI MUMBAI
HENKEL ADHESIVE TECHNOLOGIES
Product Line Manager Packaging Imea
Permanent · NAVI MUMBAI
HENKEL CEO
Sap Fico Consultant
Permanent · BENGALURU
HENKEL CEO
Sap Production & Quality Management – Support Engineer - Gtc
Permanent · BENGALURU
HENKEL DX
Cloud Identity Consultant - Directory Services
Permanent · BENGALURU
HENKEL ADHESIVE TECHNOLOGIES
Supply Chain Analyst Imea
Permanent · NAVI MUMBAI
PUMA
Legal Counsel
Permanent · Bengaluru
HRD HOUSE
Area Sales Manager (1st Line)-Pharma - Cardio - Amritsar hq
Permanent · Amritsar
Published
Mar 16, 2017
Reading time
2 minutes
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Sephora launches AR app feature

Published
Mar 16, 2017

Sephora has launched a new augmented reality layer to its Sephora Virtual Artist app, aimed at helping customers test out products without actually having to be in a physical Sephora location.


Sephora's new augmented reality featury - Sephora


The app's new feature will allow users to upload their photo and try on thousands of different shades of eyeshadows, lip colors, and false eyelashes.

“With these additions, Sephora Virtual Artist continues to put the power and expertise of Sephora quite literally in the palm of our clients’ hands. Since launching Sephora Virtual Artist in 2016, our clients have virtually tried on hundreds of millions of shade combinations. It gives her the freedom to choose when, where and how she wants to shop as she creates customized looks and discovers the products that are just right for her,” said Bridget Dolan, Vice President of Innovation at Sephora.

Alongside this augmented reality feature, the new app upgrade boasts an 'Expert Looks' section, where users can browse through inspirational images created by Sephora artists, and a 'Virtual Tutorials' section specifically for brows, contouring, and highlighting.

Sephora’s Virtual Artist app was first launched in 2016.

Sephora is pretty late to the game when it comes to augmented reality apps. L’Oreal Paris first launched its AR MakeupGeniusApp back in 2012, which allowed users to try on any of the brand’s products via AR technology prior to purchasing. CoverGirl launched its similar BeautyU app in early 2016.

Considering that apps are predicted to bring in revenues of $77 billion over the course of 2017, not many other beauty companies are pursuing such technology. A study by Mintel found that 45% of women look to their phone to find new beauty products.

Copyright © 2023 FashionNetwork.com All rights reserved.