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Published
Mar 17, 2015
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Selfridges' new gender-neutral space opens

Published
Mar 17, 2015

Selfridges "Agender" space has now opened over three floors at its Oxford Street store. The space moves "away from the tradition of a societal - and sartorial - binary gender definition," the retailer says, and was designed by Faye Toogood.

Selfridges


The retailer has also launched its Agender edit online, and gender-neutral spaces will open in its stores in Manchester and Birmingham. A new video, featuring an exclusive song by Neneh Cherry and Devonté Hynes, showcases the brands included in Agender, such as Nicopanda, V Files, Yang Li x Genesis P-Orridge, Bodymap and Rad Hourani.

"The film is an evolving journey through a subtle push and pull between masculinity and femininity, captured entirely in one unbroken shot, utilising in-camera camera effects in a world populated by out-scaled physical props inspired by Faye Toogood's in store realisation of Agender," says director Kathryn Ferguson. "This film has come at a time when important conversations about gender fluidity and non-binary ways of being are finally getting a lot of attention."

This also marks the UK exclusive launch for Nicopanda.

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