Feier has launched as a new women’s active wear brand. Retailing through its direct to customer e-commerce store, the label aims to offer a wide range of colourful clothing and inner wear. 

Adidas CEO Bjorn Gulden has said that the sum Nike is reportedly paying to lure the German national football team away from long-standing kit partner Adidas is “inexplicable.”

Nike will lay off about 740 employees at its world headquarters in Oregon, a letter showed on Friday, as the top sportswear maker looks to rein in costs after warning of a revenue dip in the first half of fiscal 2025.

Indian sports and athleisure company Agilitas Sports said it had acquired exclusive rights to design, manufacture, and distribute products of popular Italian sports brand Lotto across India and Australia.

Adidas launched new shoes for 41 Olympic disciplines at an event in Paris on Thursday,  as it uses the Games to hone its focus on sports rather than celebrities.

Fogliato, who has been CEO of Salomon since November 2021, is leaving the French outdoor sport brand specialised in skiing and trail running for “personal reasons.”

Boldfit, a homegrown brand specialising in apparel and accessories has signed a multi-year collaboration with the Chennai Super Kings (CSK).

Adidas on Tuesday raised its 2024 profit outlook after what the German sportswear giant said was a better than expected first quarter.

Playr has extended its global merchandise partnership with Indian Preimer League team Chennai Super Kings (CSK) for the 2024 season.

Sports footwear fashion trends are swinging to Adidas AG’s favor amid product innovation struggles by rival Nike Inc., according to Morgan Stanley analysts.

Sports brand Puma has signed fitness model Milind Soman as its running ambassador for the Indian market.

Global footwear brand Skechers has signed cricketer Ishan Kishan as its new brand ambassador for the Indian market.

Nike is spending more on this Olympics than any previous Games, top executives said on Friday, as the U.S. sportswear brand embarks on a marketing push it hopes will revive flagging sales.

The world’s number-three sportswear brand unveiled its 2024 communication plans in Paris, ahead of a sporting summer featuring the European men’s football championship in Germany and the Paris Olympics.

Outdoor apparel and performance gear brand Gokyo has joined forces with Total Sports and Fitness to expand its retail footprint in the Mumbai region and has launched two new shop in shops in the metro. 

Puma is using this year's Olympic Games and its partnership with sprint champions Jamaica to focus on speed as it jostles with Adidas and Nike to carve out space in an increasingly competitive market.