The pandemic has forced luxury goods companies to use social media, video and virtual showrooms to woo their wealthy customers in Europe when tourists, especially from China, have been absent for more than a year.
Farfetch has unveiled a major new global brand campaign called The Perfect Match. Linked to its #onlyonfarfetch theme, it comes as it continues to stress that a “commitment to the boutique community” is “at its heart”.
Luxury consumers seek out more information than ever online before making a purchase, relying especially on YouTube videos and giving particular importance to brand image, according to a study from Google and Kantar.
British designer Paul Andrew, head of all collections at Florentine luxury brand Salvatore Ferragamo since 2019, will leave his role at the business in May. The brand’s in-house team will take over his responsibilities.
Just as more and more brands opt for being super digital, Christian Dior is keeping it very real; and live, as it did Monday night, when it unveiled its pre-fall 2021 collection to an audience of 1,000 in Shanghai.
Surging sales at Louis Vuitton and Dior helped French luxury giant LVMH make a very strong start to 2021, with overall revenues returning to growth in the first quarter despite new coronavirus lockdowns in Europe.
India’s gems and jewellery exports witnessed a 26 percent decline during the financial year 2020-21 to Rs 1,85,952 crore ($24.8 billion), as compared to the previous financial year’s Rs 2,50,319 crore.