Luxury Swiss watchmakers, usually not fans of online retailing, are launching a new digital Watches & Wonders event on Wednesday to show off their latest products, hoping to revive sales hit by the coronavirus crisis.
At the conference staged on Thursday by Business France, the NellyRodi agency mapped out the new global consumption patterns, identifying 10 trends that correspond to 10 winning internationalisation practices.
Burberry is continuing to focus on tech in the all-important Asia market and has just announced a new digital project. It has worked with Elle Digital Japan to create an “interactive virtual replica of its Ginza store”.
The French have always had a way with renovation. This week, Cartier took the concept to a new level, as it unveiled a substantial new work of urban scenography outside the brand’s historic flagship store in Paris.
Roberto Cavalli’s Just Cavalli watch brand and its retail and distribution partner in India AP Group plan to launch 200 points of sale for the brand across India this year with an investment of $2 million.
Finally, Paris Fashion Week had an actual live catwalk show. A drive-in runway event witnessed Thursday night by a few score of editors and influencers from inside Citroen DS7s and staged inside the AccorArena.