Farfetch has unveiled a major new global brand campaign called The Perfect Match. Linked to its #onlyonfarfetch theme, it comes as it continues to stress that a “commitment to the boutique community” is “at its heart”.
Surging sales at Louis Vuitton and Dior helped French luxury giant LVMH make a very strong start to 2021, with overall revenues returning to growth in the first quarter despite new coronavirus lockdowns in Europe.
At least three Chinese celebrities on Saturday dropped German fashion house Hugo Boss, the latest foreign brand caught in a concerted boycott by Chinese consumers over Western accusations of forced labour in Xinjiang.
At the conference staged on Thursday by Business France, the NellyRodi agency mapped out the new global consumption patterns, identifying 10 trends that correspond to 10 winning internationalisation practices.
Burberry is continuing to focus on tech in the all-important Asia market and has just announced a new digital project. It has worked with Elle Digital Japan to create an “interactive virtual replica of its Ginza store”.
With Ramadan that begins next month set to remain a key shopping season, despite the pandemic, Farfetch has launched a new Ramadan campaign. It focuses on the exclusive capsules it’s offering from 30 international names.