Sarah Jessica Parker is opening a Las Vegas boutique
today May 8, 2017
Sarah Jessica Parker will open her second SJP by Sarah Jessica Parker boutique, this time at the Bellagio in Las Vegas. Opening this summer, this will be the actress and entrepreneur’s first boutique on the West Coast.
The new shop will replace accessories store La Scarpa at the Bellagio Resort and Casino, owned by MGM Resort properties. Parker opened her first SJP by Sarah Jessica Parker store in December at the MGM National Harbor in Maryland. The actress says she is thrilled to continue her collaboration with MGM.
“Having our own store has long been a goal we’ve worked toward and it feels like a dream to be able to do it twice in less than 12 months with such brilliant partners. The expertise, guidance and support that MGM Resorts has brought to the table are unparalleled and we're honored to be taking this massive next step with them,” Parker said in a statement.
Of the ongoing partnership, Randy Morton, president and COO of Bellagio, said, “The boutique at MGM National Harbor was an immediate phenomenon, creating an energy and excitement rarely found in the retail world. The opportunity to bring Ms. Parker’s brand and passion to Bellagio complements our commitment to creating wow moments for each guest that walks through our doors.”
The upcoming Las Vegas boutique will sell handbags, shoes and accessories under the SJP label. Parker started her SJP brand as a shoe collection in collaboration with Manolo Blahnik in 2014. The Bellagio store will also carry the new SJP LBD line, a collection of little black dresses that launched in the fall.
Her SJP brand is one of many fashion ventures by the actress and fashion icon. She has also launched fragrances and jewelry collections in the past, and briefly served as chief creative officer of Halston Heritage.
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