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Translated by
Robin Driver
Published
Sep 20, 2017
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Sandro, Maje and Claudie Pierlot set their sights on Japan

Translated by
Robin Driver
Published
Sep 20, 2017

Established since 2012 in Hong Kong and since 2013 in continental China, SMCP's Asian expansion has been progressing at full steam and is about to enter a new phase. With a foundation of some one hundred points of sale in Greater China and almost as many in South Korea (here, through a partner), the group, which brings together Sandro, Maje and Claudie Pierlot, is ready to take on a new market: Japan. 


Fall Winter 2017 Campaign - Maje


Currently laying out its projects for an IPO (as reported by Fashionnetwork.com), the French group has announced its intention to move into the Japanese market, one of the few important fashion markets in which it is absent. This mid-term objective has already been researched by SMCP, helped in the task by its Chinese owner, Shandong Ruyi, who is also engaged in distribution activities in Japan.

It is a new and upcoming development opportunity for Sandro, Maje and Claudie Pierlot, all three of which are involved in the group's Asian projects. International markets already account for 57% of SMCP's turnover, and the Asia Pacific zone alone represents 14% of sales after only three to four years of activity. While the group continues with its intense development in China, Japan could function as a mid-term development boost to accelerate the group's globalisation. 

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