Salvatore Ferragamo: Michela Ratti new Director of Communications
Salvatore Ferragamo has found its new director global communications. Michela Ratti, who took up the position this month, will be based in Milan.
This position was previously occupied by Andrea Tremolada who, having overseen global communications at Ferragamo for 10 years, left the Tuscan label in September 2014 to become corporate communications director at Roberto Cavalli.
Ratti started out her career in 1995 at Procter & Gamble, where she began as a product engineer. In 1999, she began to get involved in trade marketing and communications, becoming in 2008 global director of communications of P&G’s Beauty division, Prestige, which includes brands such as Dolce & Gabbana, Gucci, SKII, Hugo Boss, Alexander McQueen, Stella McCartney, Escada, Lacoste, Rochas, Bruno Banani and Christina Aguilera.
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