×
351
Fashion Jobs
ADIDAS
Manager Brand Activation Originals
Permanent · GURUGRAM
ZACH LIFESTYLE PVT. LTD.
Manager - Content & Social Media
Permanent · MUMBAI
MONALISA ELECTRONIC DESIGN CENTRE PRIVATE
Excellent Job Opportunity For Area Sales Manager- gt & mt
Permanent · Shimla
RRD
Associate Production Manager
Permanent · Chennai
GOKALDAS EXPORTS
Executive - Warehouse (Apparel / Garments Background)
Permanent · Bhopal
NEW ALFA INTERNATIONAL
Foundry Production Manager
Permanent · Dubai
MEDCIS PATHLABS
Medcis Pathlabs is Hiring For Pathology Area Sales Manager
Permanent · Visakhapatnam
PERFECT PUBLISHING SOLUTIONS
Area Sale Manager-b.Tech Fresher-German Mnc -Immediate Joining
Permanent · Bhubaneswar
PERFECT PUBLISHING SOLUTIONS
Area Sale Manager-Denmark Mnc - Medical Device or Hearing Aid
Permanent · Chennai
PEOPLE ALLIANCE WORKFORCE
Area Sales Manager - Cosmetics & Personal Care - Fmcg Industry
Permanent · Bhopal
DESAI ELECTRONICS
Manager Production
Permanent · Pune
PEOPLE ALLIANCE WORKFORCE
Area Sales Manager - Ophthalmic Segment/Ent- Pharma Industry
Permanent · Bengaluru
PEOPLE ALLIANCE WORKFORCE
Sales And Marketing Executive/Asst. Manager -Rigid/Plastics Packaging
Permanent · National Capital Region
BT PRINT PACKAGING SOLUTIONS LLP
Sales Engineer / Businesss Development Manager / Area Sales Manager
Permanent · Faridabad
PEOPLE ALLIANCE WORKFORCE
Area Sales Manager/Asm/Sales Manager- Pharma Industry
Permanent · Chennai
PERFECT PUBLISHING SOLUTIONS
Area Sale Manager-Denmark Mnc - Medical Device or Hearing Aid
Permanent · Surat
PERFECT PUBLISHING SOLUTIONS
Area Sale Manager-b.Tech Fresher-German Mnc -Immediate Joining
Permanent · Mangaluru
NIKE
Partner Management Office (Pmo) General Manager (India)
Permanent · Bengaluru
CARS24
Sales Manager - Kochi,Coimbatore
Permanent · Kochi
SAHAJANAND MEDICAL TECHNOLOGIES
Area Sales Manager
Permanent · Chandigarh
ON TIME SOLUTIONS
Mnc Plastic Industry is Hiring Production Manager (Plastic)
Permanent · Bengaluru
HALONIX TECHNOLOGIES
Area Sales Manager/Territory Manager - Institutional Sales
Permanent · Dehradun
Translated by
Benjamin Fitzgerald
Published
Jun 20, 2016
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Saint Laurent debuts first campaign post-Hedi Slimane

Translated by
Benjamin Fitzgerald
Published
Jun 20, 2016

Since Anthony Vaccerello has taken up the role of creative director - following the departure of Hedi Slimane - Saint Laurent has skilfully cultivated a sense of mystery surrounding the brand.

Owned by Kering group, the Parisian maison has already said it will skip the men's show schedule in June, preferring to wait for the women's fashion week schedule in September, where it will present its first collection with Vaccerello.

With a reputation for turning up the heat, the maison has in the meantime leaked "the first images of Saint Laurent par Anthony Vaccerello".


The new Saint Laurent campaign under the direction of Anthony Vaccarello


The two photos are close up portraits of natural-looking young women, one resting her head of a topless torso. American photographer Collier Schorr, whose work includes campaigns for Bottega Veneta, shot the portraits of  these "15 new faces" for the campaign.
 
The images remain in black and white, the same as under Hedi Slimane's rule, but the style portrayed is less disturbed and more youthful. Does this represent a radical image change for the brand?

Looking closer, the maison might be wanting to distance itself from the somewhat underground aesthetic - half-rock, half-androgynous - driven by its former creative director, to adopt a more demure and mixed look, almost like "Benetton".


Changement d'image pour Saint Laurent avec sa nouvelle campagne publicitaire


As explained in a small note, the images "tell a little of the maison's future, through the black and white portraits of individuals and couples".

Even the Saint Laurent logo has changed completely, marking a clear break with the past. It's now written in large letters on a white band, compared to the previous Saint Laurent Paris in black.
 
The campaign launch includes a social media debut with exclusive content published Monday June 20 on the Instagram account @ysl, followed by a global release in magazines from June 22,  as confirmed by the maison in a note.

Copyright © 2023 FashionNetwork.com All rights reserved.