Sachin Tendulkar unveils own brand True Blue on Myntra

Cricketer Sachin Tendulkar has unveiled his menswear brand True Blue on fashion retailer Myntra’s online store. True Blue has been developed in association with association with Arvind Fashion Brands.

Launched in May of this year, True Blue is aiming to reinterpret traditional Indian motifs and apparel with a modern twist.

The apparel range is minimal making it easy to wear every day and consists of shirts, suits, t-shirts, chinos, waistcoats and other basics.

In a statement, Tendulkar said, “It is exciting to note that True Blue will be available online on Myntra to the many customers across the country and continues its pursuit of emerging as an iconic brand from India.”

"We are thrilled to partner with Myntra and leverage the superior reach and access that the platform offers brands,” Puneet Jain, COO at Arvind Fashion Brands said.

“Sachin is excited to have another opportunity to engage and interact with men across the globe by dressing them in superior fashion," Jain added.