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Published
Apr 4, 2018
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Sachin Tendulkar’s True Blue brand witnesses 100 percent growth in retail sales

Published
Apr 4, 2018

Former Indian cricketer Sachin Tendulkar’s True Blue brand has been growing 100 percent in retail sales and the brand recently unveiled its latest Kashi summer collection in partnership with Arvind Fashion Brands.
 

True Blue


The new collection has been designed by the True Blue team with Sachin being actively involved in the process.
 
Sachin along with the Arvind Lifestyle team is looking to promote and expand the brand presence across the country. The brand is eyeing to generate revenue of Rs 200 to 300 crore over the next five years and take the store count to 30 stores.

Alok Dubey, COO – Sportswear & Denim / Youthwear at Arvind Lifestyle told CNBC TV 18, “We have been focussing on the expansion of our network, and I can proudly say that we are doing very well. The brand is growing 100% in retail sales and in terms of distribution expansion, even a lot more”.
 
“Our collection has expanded according to the needs of the market and we want it to be a brand to reach out to every Sachin’s fan. Everyone is truly inspired by the design, the heritage that India brings because, the core belief of this brand is that every story is rooted in design, and design about India,” Dubey told the channel.
 
“Our target is to meet the requirement of all the people who have supported me for a number of years. It’s our way of saying thank you to them, and at the same time getting products which are world-class,” Sachin said.
 
True Blue brand was launched in 2016 and currently has six exclusive brand outlets and more than 100 multi-brand stores. It is also available on leading e-commerce platforms.

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