The Italian fashion group owned by Renzo Rosso has created BVX (Brave Virtual Xperience), a company that will develop projects and content for the virtual world of the metaverse, headed by Renzo’s son Stefano Rosso.
The virtual influencer phenomenon is growing rapidly in Asia, generating “opportunities and engagement” for brands, according to Saisangeeth Daswani, fashion and beauty analyst at trend intelligence specialist Stylus.
Zalando has announced an interesting development this week as it aims to “elevate the visual experience for customers” by piloting “virtual production” in a Designer category partnership with Orendt Studios.
Italian fashion group OTB has joined a consortium formed by luxury goods heavyweights LVMH, Prada and Cartier that uses blockchain technology to trace the origin of high-end products to fight counterfeiting.
This season, when it came to clothes and accessories, logos were pretty much everywhere at Karl Lagerfeld. This past week the house dropped the latest NFT digitally rendered avatar of Karl. Here's our report.
Alphabet Inc's Google on Wednesday unveiled search features coming soon that will put images rather than text at the heart of queries and potentially expand its role in e-commerce and its dominance in online video.