The Spanish apparel retailer is exploring personalisation with a denim collection which will allow customers to add embroidered words. The service will be available online and in select stores from 27 March.
The Americans jeans maker said on Monday it expects to raise as much as $587 million through an initial public offering, giving it a value of up to $6.17 billion as it returns to the market after three decades.
Levi’s has collaborated with 21 female celebrities including Neena Gupta, Kaneez Surka, and Anjali Lama launch an India-specific advertising campaign and the fifth season of its “I Shape My World” campaign.
Pepe Jeans has signed Dua Lipa as its latest global brand ambassador to breath new life into its denim label. She makes her debut in the firm's new SS19 campaign, and will work with the brand on a series of initiatives.
Milan’s big debut this season was at Bottega Veneta, where young British designer Daniel Lee presented a punchy, tough-chic fashion statement, riffing and revolutionizing many of the codes of this brand.
The PVH group, whose new European headquarters overlook Amsterdam’s docks, is investing in jeans, having created a Denim Centre to spearhead innovation and eco-responsibility, and grow its market share.
After slowing down in the last three years, the Italian label owned by Kering is relying on new creative director Daniel Lee, whose first show is scheduled on February 22 in Milan, to return to growth.
H&M profit may have fallen in its latest period as its logistics issues continued to eat into the bottom line, but the group's sales are heading in the right direction and it's also selling more at full price.