Big-spending luxury brands like Gucci, Louis Vuitton and Christian Dior are splashing out on everything from fashion shows to teams of advisers as they target social media platforms in the hunt for young shoppers.
The name Hyun-min Han may well be little known in fashion circles, and the greater world. But judging by the boldly poetic show for his brand Münn that he staged Saturday in London, he is destined for a great future.
“For me, influencers are a game changer,” says Maria Giulia Prezioso Maramotti of Max Mara, underlining the Italian house’s committed effort to connect with a younger generation of consumers worldwide.
Four months ago, reviewers looking ahead to the February edition of London Fashion Week Men’s all stressed these would be the final menswear shows in London before Brexit. Until Theresa May's deal died in Westminster.
The entertainment business and social commerce platform Happy Shappy is hosting Summer Style Soiree, Fashion & Beauty Edit in the evening of June 7 in Gurugram as an interactive styling and makeup session.