Multi-brand e-commerce beauty site Purplle has appointed Pooja Acharya as Chief Beauty Officer, a role that will see her introduce Purplle into a physical retail format and introduce more international brands.
Coty announced it is rebranding its Covergirl brand in honor of its 60 year history. The new branding is centered around the statement "I am what I makeup" and is focused on diversity and inclusion in beauty.
A social media outcry over an advertisement for Dove body wash which showed a black woman removing her top to reveal a white woman has escalated into a public relations disaster for the Unilever brand.
The natural cosmetics and beauty brand from Ahmedabad has partnered with Aditya Birla. Their range of organic personal care products will be available in the retailer’s More Megastore multi-brand outlets.