Ralph Lauren is delving deeper into material innovation, announcing on Thursday the launch of a sustainable performance polo shirt, set to make its debut at the 2022 Australian Open in Melbourne next week.
Online platforms that are precursors of the metaverse vision for the internet's future are already serving as workrooms to develop products destined for real-life sale.
For the launch, the clothing brand is introducing a “gamified” digital experience, which will give customers the opportunity to own a limited edition, collectible Gap hoodie.
H&M on Monday unveiled its first-ever virtual fashion collection and said it “represents H&M’s ambition to lead the change in the fashion industry, by making virtual fashion accessible to our customers”.
Digital payments and e-commerce business Paytm has launched new payments feature ‘Tap to Pay’, which enables customers to pay for goods offline through their Paytm card by tapping their phone on a PoS machine.
The Indian Army has partnered with the National Institute of Fashion Technology to design new combat uniforms for soldiers which will be unveiled for the first time during the Army Day Parade on January 15.
Menswear brand Barcelona has launched a business-to-business app to handle inventory management, customer billing, and customer data management to facilitate ease of doing business for its distributors.
Paris Hilton has created an island in the online virtual world, dubbed Paris World. Like other virtual hangouts, Paris World will collect small payments for purchasing virtual clothing and other experiences.
After partnering with Animal Crossing in fall 2020, the Tommy Hilfiger brand is making another foray into the metaverse with a virtual clothing collection aimed at the avatars of users on the Roblox platform.
Men’s traditional wear designer Raghavendra Rathore has launched a collection of Non-Fungible Tokens made from his personal artwork to raise funds for his NGO, the Raghavendra Rathore Foundation.
Kering has announced the winners of its sustainable innovation prize, the Kering Generation Award, with first prize going to Chinese start-up Peelsphere.
Jewellery designer Reena Ahluwalia has stepped into non-fungible tokens (NFTs) and launched a series of ‘Diamond Art NFTs’ on OpenSea Marketplace, bringing her diamond art into the digital realm.
The Italian fashion group owned by Renzo Rosso has created BVX (Brave Virtual Xperience), a company that will develop projects and content for the virtual world of the metaverse, headed by Renzo’s son Stefano Rosso.
Womenswear brand Jodi has opened its showroom in Pune up to the public to give shoppers their first chance to browse the brand’s designs in-person. The brand also recently stepped into jewellery.
The virtual influencer phenomenon is growing rapidly in Asia, generating “opportunities and engagement” for brands, according to Saisangeeth Daswani, fashion and beauty analyst at trend intelligence specialist Stylus.
