As Maharashtra’s government continues to impose restrictions in the state, e-commerce businesses including Nykaa and Reliance JioMart have announced that they are only delivering essential items once again.
The pandemic has forced luxury goods companies to use social media, video and virtual showrooms to woo their wealthy customers in Europe when tourists, especially from China, have been absent for more than a year.
Multi-brand beauty retailer Nykaa has opened its first retail point in Ranchi in Jharkhand with a dedicated kiosk in the city’s Nucleus Mall in Lalpur. Nykaa has also opened a new kiosk in Chennai, Tamil Nadu.
Fashion and lifestyle retailer Good Earth has launched womenswear brand ThePlavate in its Khan Market store in New Delhi with its spring/summer 2021 collection of handloom cotton dresses and separates.