PayPal has offered to buy Pinterest for $45 billion, people familiar with the matter said on Wednesday, a combination that could herald more tie-ups between financial technology and social media companies in e-commerce.
Hugo Boss has claimed a social media marketing coup, saying that its new growth strategy of targeting younger customers is paying off big time. It saw huge success for a Boss x Russell Athletic mega-event late last week
On October 7, Abhishek Gupta Benares presented a men’s and women’s wear collection full of deep jewel tones and baroque style large, metallic embellishments, mixing pristine tailoring with opulent botanical motifs.
Hindustan Unilever’s cosmetics business Lakme has made a commitment to never test its products on animals and has joined the PETA US ‘Global Beauty Without Bunnies’ programme, which certifies brands as cruelty-free.
Platinum Guild International India will run a retail initiative named ‘Platinum Season of Hope’ from October 8 to November 7 in partnership with over 1,250 jewellery stores across India to boost festive demand.
The Fashion Design Council of India and Blender’s Pride Fashion Tour announced the winners of its design challenge to seek out up-and-coming fashion talent ‘The Showcase’ which included designer Naushad Ali.
The Indian Fashion Awards held its second season on September 25 to celebrate innovators in the fashion industry with judges including fashion designer Rocky Star and winners including designer Manish Malhotra.
Make-up brand Sugar Cosmetics has awarded its media mandate to media agency Carat India, which will now handle Sugar Cosmetics’ media strategy. The business has also announced Taapsee Pannu as its new brand ambassador.