Forevermark has partnered with 27 Indian retailers to design exclusive jewellery collections which will be showcased at the Forevermark Oscars Suite in Los Angeles during the 91st Annual Academy Awards.
Luxury spending in India experienced a four percent compound annual growth rate from 2013 to 2018 with continued growth expected. The most frequently purchased luxury products in India are fashion and jewellery.
Thousands of children have for years been trafficked to tourist-magnet Jaipur to work on jewellery and apparel production as slaves. To stop this, a major state-backed campaign was launched last month.
Luxury goods group Kering joined competitors in defying concerns of waning demand in China, as momentum at its powerhouse Gucci slowed slightly in the fourth quarter but still outperformed most other fashion brands.
Swarovski’s 2019 India expansion plan will see the brand open stores in new locations and refurbish its pre-existing ones. The brand will also adopt a “digital first” approach to marketing moving forward.