×
201
Fashion Jobs
KITEX GARMENTS LIMITED
General Manager - Merchandiser
Permanent · ALUVA
ZODIAC CLOTHING CO LTD
Sourcing Officer (Fabric & Garment)
Permanent · MUMBAI
LIFESTYLE BRANDS
Head of Marketing, Louis Philippe - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Online Sales &Amp; Merchandising Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Group Manager - E-Commerce Product (B2B)
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Product, Louis Philippe
Permanent · BENGALURU
PANTALOONS HO
Senior Executive - Marketing
Permanent · PUNE
LIFESTYLE BRANDS
Manager - Trade Channel, Finance
Permanent · BENGALURU
LIFESTYLE BRANDS
Executive -Key Accounts (Mis),lp
Permanent · BENGALURU
LIFESTYLE BRANDS
Senior Executive - Garment Technician (ww &Amp; Kids), Pdqa
Permanent · BENGALURU
LIFESTYLE BRANDS
Sales Executive - Kannur &Amp; Kasargod
Permanent · BENGALURU
HIGH FASHION GARMENT COMPANY
Manager Humanr Resource (Male) From Mumbai Only
Permanent · MUMBAI
RAJ KHATRI FILMS PVT LTD
Digital Marketing Executive
Permanent · MUMBAI
PANTALOONS HO
Manager - Digital Marketing - Mumbai
Permanent · PUNE
LIFESTYLE BRANDS
Manager - Buying, Peter England- Bangalore
Permanent · BENGALURU
ANANDGUPTA COUTURE
Social Media Marketing & Fashion Design Assistant
Permanent · MUMBAI
DESIGNR
Sales Officer
Permanent · NEW DELHI
NETE.IN
CRM & Logistics Executive
Permanent · MUMBAI
FABINDIA OVERSEAS PVT. LTD.
Retail Planner
Permanent · NEW DELHI
SELECTIVE GLOBAL SEARCH PVT. LTD.
Business Development
Permanent · NEW DELHI
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · KARIMNAGAR
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · MIRYALAGUDA

Rochas relaunches menswear with Béatrice Ferrant

Translated by
Nicola Mira
Published
today Sep 13, 2016
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Rochas is approaching a major new milestone with the relaunch of menswear, under a new creative director, French designer Béatrice Ferrant, who has extensive experience in luxury ready-to-wear apparel. Ferrant met the CEO of Interparfums, Philippe Benacin, before he acquired Rochas in March 2015 for €102 million.


Béatrice Ferrant


After the acquisition, Rochas' women's ready-to-wear line was managed under licence by Onward Luxury Group, with Italian designer Alessandro Dell’Acqua as Creative Director.
 
On the other hand, the Rochas men's line was active only through a licence agreement covering Latin America. Interparfums therefore decided to create a worldwide project more in line with the label's Parisian image, and created a dedicated structure for it. This is the fragrance group's first foray into fashion.

"While the womenswear market is very busy, menswear affords more space. We wanted to introduce something different, creative yet sophisticated, high-end yet approachable," explained Béatrice Ferrant to FashionNetwork.com.
 
"Our ideal man is very Parisian, a man who looks after himself but is also a free spirit. He is sophisticated but not overdressed, with a relaxed elegance. [...] while respecting Marcel Rochas' design codes, I will introduce a different touch, more feminine in its construction," stated the designer.
 
The first collection, for Autumn/Winter 2017-18, consists of 120-130 items in 5-6 colours, for a complete wardrobe including also footwear and bags. It will be unveiled in January in Paris, and will be initially distributed through select multi-brand stores.
 
Béatrice Ferrant is a graduate of the School of the Chambre Syndicale de la Couture Parisienne (the Paris couturiers' union chamber), and has worked among others for Revillon and Balenciaga. She first made a name for herself with women's ready-to-wear label Lefranc-Ferrant, founded in 2003 with Mario Lefranc, who later left the label. In parallel with Rochas, Ferrant will continue to work on her own label and on other collaborations.
 

Copyright © 2019 FashionNetwork.com All rights reserved.