×
590
Fashion Jobs
GENESTORE INDIA PRIVATE LIMITED
Area Sales Manager/ Business Development Executive-Mumbai
Permanent · Mumbai
ANAND RATHI
Cluster Head/ Area Sales Manager
Permanent · Chennai
PROPERTYXPO.COM
Area Sales Manager| Real Estate Portfolio Management | Gurgaon
Permanent · Gurugram
MAHALAKSHMI PROFILES PRIVATE LIMITED
Area Sales Manager
Permanent · Hyderabad
ARCHANGEL HR SOLUTIONS
Consultant Planning, Merchandising, Sourcing
Permanent · Chennai
KARADI PATH EDUCATION COMPANY PRIVATE LIMITED
Senior Area Sales Manager - Karadi Path Education Company
Permanent · Chennai
SENSO FOODS PRIVATE LIMITED
Area Sales Manager/sr. Sales Executive For "Corporate Sales"
Permanent · Ahmedabad
ALGOR SUPPLYCHAIN SOLUTIONS PRIVATE LIMITED
Hiring For Sales Manager in Logistic co| Hyderabad | Goa
Permanent · Bengaluru
A2V INSURANCE BROKERS PRIVATE LIMITED
Area Sales Manager
Permanent · Ludhiana
VIKRAM TEA PROCESSOR PVT LTD
Area Sales Manager
Permanent · Mumbai
BHARTI AIRTEL LIMITED
Territory Manager- Dth Sales -Namakkal
Permanent · Namakkal
ARKRAY HEALTHCARE PVT. LTD
Opening For Medical Business Manager(mr)- Delhi Chennai & Bangalore
Permanent · Chennai
PUMA
Studio Operations Manager
Permanent · Bengaluru
ELICO LIMITED
Requirement For Production Manager
Permanent · Hyderabad
FINO PAYMENTS BANK
Territory Sales Manager - Merchant & Distributor Onboarding - up
Permanent · Faizabad
FINO PAYMENTS BANK
Territory Sales Manager - Merchant & Distributor Onboarding - up
Permanent · Mahoba
ELECTRONICA FINANCE LTD
Area Sales Manager - Machinery Loan(Delhi ,Faridabad & Ghaziabad)
Permanent · Faridabad
IOTECHWORLD AVIGATION PVT LTD
Production Manager Engineer (Design & Development)
Permanent · Gurugram
CLASSIC SEARCH PVT LTD
Manager Production
Permanent · Bengaluru
CLASSIC SEARCH PVT LTD
Manager Production
Permanent · Bengaluru
SWASTIKA INVESTMART LTD
Opening For Branch Manager/Area Sales Manager
Permanent · Raipur
PARAISO REALTY PVT LTD
Sales Manager /Associate / Senior Associate - Real Estate Sales
Permanent · Lucknow
Published
Sep 28, 2015
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Roberto Cavalli starts a new chapter

Published
Sep 28, 2015

One chapter ends for Roberto Cavalli and a new one begins. The Italian luxury fashion label opened a new chapter on Saturday at Milan Fashion Week, by showing for the first time without Roberto Cavalli himself. The 74-year-old designer sold the brand he founded in the 1970s to Italian investment fund Clessidra this spring.

Norwegian designer Peter Dundas (formerly with Emilio Pucci) took over, while a new management team is steering the label. Roberto Cavalli now owns a 10% share of the stock, and acts as 'consultant' and 'spiritual guide'. 

New look Roberto Cavalli, Spring/Summer 2016. - © PixelFormula


"We wish to respect Cavalli's brand image, while at the same time renewing it. It's not a question of turning everything on its head, but of strengthening Cavalli's already solid positioning in the luxury segment, and chiefly making up for lost ground, especially with those buyers who left the brand over the years. We must freshen up a brand which has somewhat aged" explained new CEO Renato Semerari to FashionMag during the show.

At any rate, if the label's new owners wanted to signal a marked break, they succeeded. Featuring easy little outfits and denim sportswear, leggings and contour-hugging short dresses, the first Roberto Cavalli collection by Peter Dundas didn't fail to generate a wave of shock. Radically rejuvenated and minus its glamour evening dresses, the collection appeared unrecognisable.

This strategy was dictated by the new management, as Renato Semerari pragmatically underlined: "The relaunch goes through two phases. The first is to strengthen the brand both geographically, where we are already present, and product-wise. Until now there was a wealth of evening wear. We're now going to complete the range with day wear." The objective is to freshen up the label's other lines too, from Just Cavalli to Cavai Class.

Peter Dundas at the end of his first show for Roberto Cavalli - © PixelFormula


The second step for Roberto Cavalli will be the expansion phase, chiefly in Asia and China where, with its top line, it is present with one store only, but also in the USA, where Cavalli operates 10 mono-brand stores. The expansion phase will touch upon other product categories as well, with a focus on accessories.

"The challenge is breaking with the past but staying consistent with the brand's history and image. We must find the right balance," summarised Francesco Trapani, former Bulgari boss and now a partner of the Clessidra investment fund and president of the Cavalli group.

Last year, the luxury label from Tuscany achieved €209.4 million in revenue, recording a 4.2% increase. As of 31st December 2014, the total number of mono-brand stores (directly-owned and under licence) reached 190: 90 Roberto Cavalli (41 of which directly-owned), 54 Just Cavalli, 28 Cavalli Class and 17 Roberto Cavalli Junior.

Copyright © 2021 FashionNetwork.com All rights reserved.