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Published
Sep 11, 2014
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Riviera full of positive energy

Published
Sep 11, 2014

Obviously, the swimwear season has not been incredible for a variety of reasons, but news from the trade show Riviera has been somewhat comforting, it seems.

Indeed, the second edition of the beachwear event organized by Eurovet and held in Cannes has generally been a source of some positive energy.

While there are not yet any figures to serve as evidence, the feeling that prevailed at Riviera from September 7 - 8 September is that its format has found a receptive audience.

Riviera on September 8.


The opinion was unanimous that the show’s overall look had “improved" with a larger, more spacious tent and a single entry leading to adjoining rooms. Overall, things seemed to have panned out well with a more complete overall event.

The range of products offered by brands, particularly in the mid-range segment, has improved with a wider array of beachwear and with more swimwear specialists, who do not moreover necessarily exhibit at Mode City.

“The atmosphere, the setting, and especially the variety of products have helped restore enthusiasm. Frankly, the event is a terrific tool for retailers," said Regis Baudry, commercial director of Vanity Fair Brands, who came to present Cherry Beach.

While the show itself seems to have been a success, the progress it has made also seems to have satisfied exhibitors. Attendance was both high and professional.

As proximity dictates, appointments with buyers from southern France were in the majority, but there were also meetings with new clients sometimes from further afield, such as from the Atlantic coast in particular, which sent several swimwear specialists.

While awaiting the numbers, the show’s organizers can already count on positive feedback from exhibitors. "We already tested the idea of altering the dates, or even, possibly moving to another city in the south of France, but honestly, the response has proven to us that the format is working,” said Anne-Lise Thauvin, the head of the show.

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