Ritu Kumar names Tara Sutaria as new face of the brand
Ritu Kumar has named the actress set to make her Bollywood debut this November, Tara Sutaria, as the new face of her brand. Sutaria will star in the brand’s upcoming Fall/Winter 2018/2019 advertising campaign.
Ritu Kuma’s upcoming advertising campaign for her latest collection will mark Sutaria’s debut as the new face of the brand. This will also coincide with Sutaria’s Bollywood debut in November with the release of the film by Karan Johar “Student of the Year 2”.
The campaign also features a video choreographed by Ashley Lobo, in which Sutaria dances in the latest Ritu Kumar creations. Sutaria has a background in dance and trained at the Royal Academy of Dance in London, UK, which was, according to the brand’s CEO, Amrish Kumar, one of the reasons she was chosen. The other reason is that the brand wanted a fresh face for the campaign.
Kumar told Elle India that the collection, “is inspired by urban culture, dance and music—particularly hip-hop and jazz. We wanted to make statement-worthy clothes you can dance in.”
The campaign will also mark the launch of Ritu Kumar’s new line of costume jewellery, a first for the brand.
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