Make up brand Rimmel London is searching for the next big thing in beauty vlogging with a little help from singer Rita Ora

The contest is simple and open to anyone: if you think you have the right blend of personality and make up artistry, submit an entry via video or picture. However, the competition is bound to be fierce, and the prize - to potentially become a global Rimmel ambassador, like Ora - life changing.

Camillo Pane, Chief Growth and Digital Officer of Coty, Rimmel's parent company, said: "We're very proud of the London Look International Contest because it gives Rimmel customers everywhere a fantastic chance to interact with the brand and show us their cutting-edge creativity. It's an opportunity no beauty blogger or vlogger will want to miss."

The winning entrant will be flown to London to work with Rita Ora and create the ultimate YouTube beauty tutorial. If it impresses the judges, then a role as an international brand ambassador awaits.

The competition runs from December 21 - January 22 via rimmellondon.com.