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Published
May 7, 2015
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Revlon strengthens fragrance division

Published
May 7, 2015

The US cosmetics company Revlon, which published the results of its first quarter today, has acquired the perfumes and beauty products licensee and distributor CBBeauty. The acquisition also includes the UK distributor SAS & Company.


The fragrance Our Moment by One Direction


Founded in 2011 and based in London, CBBeauty manufactures and distributes perfumes and beauty products under the brand One Direction, named after the Anglo-Irish boy band popular with teenagers. The brand is distributed more than 80 countries. 

Revlon has also acquired SAS & Company, which is the fragrance licensee for artists such as Little Mix and Cheryl, and also distributes the perfume and beauty product brands La Perla, Carven and Rihanna. 

As part of Revlon, CBBeauty and SAS & Company will continue to operate independently with their current management.

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