Reliance Trends launches Point Cove brand in India

By

Cajsa Lykke Carlson

Published
Nov 4, 2015

Reliance Trends, a part of Reliance Retail Ltd, has teamed up with Cherokee Global Brands to launch the Point Cove brand for children in India.

The brand brings a combination of playfulness and sophistication to Reliance stores in key categories including apparel, accessories, and footwear, for kids ages 2-14. The collection features bold colors that bring the California spirit to India.

Reliance Trends CEO Akhilesh Prasad said: "We are extremely impressed with the thought, creativity and professionalism of the Cherokee Global Brands team. Our customers have already begun to embrace Point Cove's unique, California essence and look forward to working with the entire Cherokee Global Brands team".

Cherokee Global Brands President and COO Howard Siegel said: "We are very excited to jointly introduce, with our partner Reliance Trends, the Point Cove brand in India, while continuing to expand the organic growth of our infrastructure and our expanding portfolio of style-focused lifestyle brands."