Reliance Retail partners with Gitanjali Group for Project Eve

By

Maverick Martins

Published
Jul 21, 2017

Reliance Retail has entered into a partnership with Gitanjali Group, India’s leading branded jewellery manufacturer-retailer to make jewellery from India’s top jewellery brands such as Gili, Nakshatra, Nirvana and Asmi available at its newly launched ‘Project Eve’ store in Mumbai.

Gitanjali will offer exquisite curated collections in diamond studded gold and platinum jewellery to add to the other lifestyle offerings already available at the Project Eve store.

Saurav Bhattacharya, Group President – Gitanjali Group, in a statement said, “Gitanjali Group’s association with ‘Project Eve’ will be a huge boon for women consumers who can now fulfill all their lifestyle shopping needs at a single point. We will be carefully selecting and placing the most appropriate merchandise with contemporary, global designs that are perfect for sophisiticated women shoppers who will visit the store.”

The exquisite diamond jewellery collections in Gold & Platinum by Gili, Nakshatra, Asmi, Nirvana & Gili True Platinum; are the bespoke offerings at the store.

Reliance Retail recently launched its first ‘Project Eve’ destination store at Inorbit Malad which is spread across 10,000 sq ft where women can buy apparel, footwear, cosmetics and jewellery along with a salon or café, all under one roof. 

Called Project Eve, the experiential stores stack premium and high fashion brands including the in-house and global brands. Reliance Retail is looking to add more stores across the country in the current financial year.
 
Gitanjali Gems Ltd was the highest ranked Indian company in the list of the Top 100 Luxury Goods companies worldwide released by Deloitte as part of its fourth annual Global Powers of Luxury Goods 2017 report. Gitanjali was also ranked by Deloitte among the Top 20 Fastest Growing luxury goods companies globally in 2017.