Rebecca Minkoff and Movado partner to launch men's and women's watches
Rebecca Minkoff is entering the watch category through Movado Brand Group. The watch company and Minkoff announced on Tuesday a new long-term global partnership for women’s watches under the Rebecca Minkoff brand and men’s watches under the Uri Minkoff brand.
As per the partnership, the companies will collaborate on the design, development, distribution and marketing of the Rebecca Minkoff and Uri Minkoff watch collections. The collections are slated to launch in summer 2017.
Movado adds Rebecca Minkoff to its growing number of brand partnerships, which includes Coach, Juicy Couture, Lacoste, Tommy Hilfiger, Hugo Boss, and Scuderia Ferrari among others. The company also designs and distributes a namesake watch line and operates Movado stores in the US.
Minkoff in 2016 launched collaborations with Chandon and Minnetonka, and in 2015 opened a Los Angeles flagship store on Melrose that shares a space with Uri Minkoff.
The Rebecca Minkoff and Uri Minkoff watch collections will range in price from $125 to $295.
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