Published
May 8, 2018
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Raymond launches personalised tailoring service

Published
May 8, 2018

The menswear and textile business Raymond has launched a new service as part of its omni-channel approach that allows customers to customise clothing online with a made-to-measure fit.

Raymond has launched a new service as part of its omni-channel approach - Raymond- Facebook


Raymond has launched a dedicated website for its new tailoring service that allows customers to follow a four step process to order personalised clothing. Clothing items such as jackets and trousers can now be made to measure and details chosen before the finished item is delivered.

The brand said in a press release: “Raymond, the leading manufacturer, marketer and retailer of worsted suiting fabrics and ready to wear apparel has launched an innovative concept of offering Custom Tailoring Services at your doorstep… Offering ease at your doorstep, patrons can opt to customise jackets, shirts and trousers individually or curate ensembles all by simply booking an online appointment.”

Items available for customisation are priced at between 715 rupees for a shirt and up to 4,999 rupees for a jacket.

The ordering process involves booking an online appointment with a “personal stylist”, the stylist will give advice on fabrics and styles, the customer’s measurements will then be taken and details chosen, and then the garment will be delivered to the customer’s home.

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