Ralph Lauren will show his next collection in his garage

By

Emily Jensen

Published
Jul 27, 2017

Instead of presenting at the traditional New York Fashion Week tents, the designer will host a private “see-now, buy-now” show at the garage of his upstate New York home.

 
Ralph Lauren will present his Fall 2017 collection on the evening of September 12 at his Bedford, New York, home. His garage and personal collection of luxury cars including vintage Ferraris, Bugattis and Bentleys will serve as the show’s set. Guests will then be invited to a private dinner following the show.
 
In addition to the change in venue, the upcoming show will also depart from the usual style by presenting the collection in the increasingly popular see-now, buy-now format. In another departure, Ralph Lauren will also show his Ralph Lauren Purple Label menswear line alongside the womenswear. Designers such as Tommy Hilfiger and Tom Ford have also experimented with the see-now, buy-now model in recent years.  

Though the Ralph Lauren show is only moving upstate, many New York-based designers have begun to depart from the city to show their collections in other locations. Proenza Schouler and Rodarte notably showed their collections during the Paris Couture shows earlier this month. Joseph Altuzarra also recently announced he would show in Paris in the fall in lieu of New York.