Ralph Lauren unveils retro look for Winter Olympics closing ceremony uniforms
Ralph Lauren has unveiled the look for the US Team's 2018 Winter Olympics closing ceremony uniforms. Athletes will wear made-in-the-USA white down puffer jackets layered over retro color blocked ski sweaters.
The full head-to-toe look includes navy blue fleece track pants with a red stripe down the leg, and brown suede mountaineering boots with red laces. Athletes will wear blue wool hats and mittens with red and white snowflakes. American pride is showcased on a bandana which will be worn around the neck and features eagles, the American flag, stars and stripes, as well as the Olympic rings.
This is the sixth time Ralph Lauren has outfitted the US Olympic and Paralympic teams. The uniform features Team USA branding as well as the American Flag on each piece. The Ralph Lauren polo pony is enlarged and sits prominently on the left breast of the white jackets for optimum brand positioning.
Ralph Lauren debuted the closing uniforms on the Today show. Olympic athletes from Team USA modeled the looks including gold medal winning snowboarder Jamie Anderson, silver medal winning skier Gus Kenworthy, and brother and sister ice dancing duo Maia and Alex Shibutani.
Pieces from Ralph Lauren's Team USA collection will be available beginning in December. The line will be available at select Ralph Lauren and Polo Ralph Lauren stores as well as online through both the Ralph Lauren and Team USA e-commerce sites.
The 2018 Winter Olympics kick off on February 9 in Pyeongchang, South Korea.
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