Quiz teams up with Love Island star Gabby Allen
today Oct 6, 2017
Fast-growing fashion retailer Quiz Clothing has launched a new collaboration with Love Island finalist Gabby Allen.
The new capsule collaboration features a selection of what we have come to expect from Quiz “glamorous causal and party wear,” although interestingly, each piece is designed to take its wearer from day to night.
The company said that it has honed in on Allen's “famously quirky style,” and the edit is designed to give customers a chance to replicate her Love Island looks at value for money prices. It includes dresses, jumpsuits, trousers, bodies and tops and is available both in-store and online with prices starting at £19.99.
Linking up with one of the stars of Love Island is a shrewd move for the retailer, which only recently listed on the stock exchange and which has been reporting fast growth in recent periods.
The TV show is based on an earlier, celebrity-driven series from a decade ago but on its revival in 2015 started to feature members of the public. Its viewing figures have risen from 0.57 million on average for each of the 29 episodes in 2015 to 1.47 million for each of 37 episodes last year and 2.52 million for each of the expanded 43 episodes during the summer.
While that’s a rapid progression, there are plenty of shows on UK TV that get higher viewer numbers. But Love Island scores particularly highly among the key Millennial demographic that Quiz Clothing is targeting and its profile perfectly fits the taste level of the Quiz customer.
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