PVH Corp. to launch watches with Accutime Watch Corp.
Pvh Corp., the apparel company that has brands like Calvin Klein and Tommy Hilfiger, has signed a license agreement with Accutime Watch Corp. for the launch of Van Heusen men's and boys' watches in the US and Canada.
The watches will mainly be sold in leading department stores, specialty stores and national chains, and the initial term of the license agreement runs through December 2016.
“We are excited to add men’s and boys’ watches to the Van Heusen portfolio of products. We believe that watches are a natural extension of the Van Heusen brand, given the brand’s foundation within dress furnishings and sportswear separates,” said Ken Wyse, President of Licensing for PVH Corp. “Accutime has deep experience in the watch industry and a reputation for delivering superior quality products at competitive prices across all channels of distribution.”
“We believe that there is a void in the marketplace for a classic dress watch collection that combines elegance and updated fashion. Our Van Heusen collection uses details in the case, dial and bands that make this collection one the consumer will be proud to wear,” said Harold Kirshner, Senior Vice President of Marketing and Licensing for Accutime Watch Corp.
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