Pure London unveils menswear selection for February edition
The trade fair has announced the line-up of footwear, apparel and accessories brands for men that will exhibit in its new menswear section in February. The menswear edit will house the latest collections from brands including Bravesoul, White Stuff, Balmedor, Brancaccio C., Haber and Dasher, Ljung, Shackleton, Claudio Lugli, Peter Gribby, Jacksin, Noble Wilde, Blow Ties and Tom Smarte.
The launch of a new menswear section is part of Pure’s plan to re-edit and refresh the show, which is taking place from 14-16 February at Olympia London. The trade show, which provides buyers and retailers a destination to source menswear, womenswear and accessories collections, is also stepping up its interior look for the next edition.
Additionally, Pure London will introduce new content throughout the season, as well as at the show. Pure London February will feature seminars tailored towards menswear brands, retailer and media, with confirmed speakers including Simon Middleton, Founder of The Shackleton Design & Manufacturing Company, and David Mullane, Founding Director of The Warehouse.
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