Pure London, the global fashion event that showcases contemporary womenswear, menswear, young fashion, accessories, and footwear, will bring in new brands and trends this year, said one of the event's directors. The changes will kick off in London next February 12 to 14, in 2017.

“We are always looking to refresh the show and provide something new to visitors, so the show floor is always changing with new brands, new trends, new layout and new decor. In the coming weeks, we will also be announcing some brand new feature areas. At Pure London, womenswear is always our main sector. Footwear, accessories and menswear brands are growing year-on-year and we will continue to develop the show,” said Julie Driscoll, portfolio director, at Pure London.

Discussing about the British fashion industry Driscoll said, “Retailing occupies a large and vital part of the economy of the United Kingdom, but for the local consumer, shopping has become a key leisure activity and an important part of peoples’ lives. More than a third of all consumers spending in the United Kingdom go through retail business. Fashion is one of the key drivers.”

Talking about the influence of Brexit on the fashion retail industry she said, “Pure London, now in its 40th edition, is and will continue to be a constant and consistent companion to international brands seeking exports. The fashion market in the United Kingdom is the strongest market in Europe and Pure London gives international brands an unrivalled platform to access exports. We will have a Brexit discussion with four leading industry experts Pure London show.”