Pure London confirms over 30 brands for menswear show

By

Cajsa Lykke Carlson

Published
Nov 20, 2015

In February 2016, UK tradeshow Pure London is launching its inaugural menswear edition, and the company has now confirmed over 30 brands that will take part.

Adam Gough, Menswear Sales Manager for Pure London, comments: “After extensive research proving the UK market has been crying out for a mainstream transactional fashion trade show in central London, we are now catering for both womenswear and menswear.”

Over the last five years, the menswear market in the UK has grown by 13%, and it's set to grow by 22% over the next five. And in the last two years, the menswear market outgrew the womenswear market for the first time, making now a perfect opportunity to launch a men's tradeshow. Pure will cater for mid-to-premium high-end brands and expects to launch 60-80 brands in February, which it thinks will grow to over 200 by the end of next year.

Among the 30 brands that have already confirmed are Shackleton, Haber and Dasher, Adamist, Jacksin, Need Japan and Guide London.