×
150
Fashion Jobs
SAROJ JALAN
Marketing Strategist
Permanent · KOLKATA
ADD UR CO LLP
Production Manager
Permanent · Chennai
THE GLOBAL ZONE HR SERVICES
Production Manager/ Supervisor/ Incharge
Permanent · Pune
PUMA
Manager - Digital Marketing
Permanent · Bengaluru
THE BANYAN HR CONSULTS
Brand Manager For Leading Women's Wear Garments CO at Coimbatore
Permanent · Coimbatore
LEVI'S
Manager, Retail Merchandising (Ebo)
Permanent · Bengaluru
GLAN MANAGEMENT CONSULTANCY
Senior Buyer Lingerie (Knits Western Wear) - Retail Brand
Permanent · GURUGRAM
JOB INDIA
Asst. Manager E-Com Operations (Garments Retail) Gurgaon
Permanent · Faridabad
VASTRAKALA EXPORTS
Quality Manager
Permanent · CHENNAI
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Manager / in Charge - Production/Quality/Cutting - Garments Industry
Permanent · Bhiwandi
MINT AND MILK COMMUNICATIONS
Senior Account Executive
Permanent · MUMBAI
PUMA
Manager- Buying (Apparel)
Permanent · Bengaluru
PUMA
Manager- Business Intelligence
Permanent · Bengaluru
PUMA
Manager- Trade Compliance
Permanent · Bengaluru
LEVI'S
Technical Product Manager
Permanent · Bengaluru
PUMA
Manager- Supply Planning
Permanent · Bengaluru
PUMA
Senior Manager - Performance Marketing- Marketplac…
Permanent · Bengaluru
PUMA
Regional Sales Manager- Mbo (South)
Permanent · Bengaluru
PUMA
Manager- Returns And Spf Operations
Permanent · Bengaluru
PUMA
Manager Merchandising
Permanent · Bengaluru
PUMA
Project Manager- Operations
Permanent · Bengaluru
PUMA
Manager- Logistics Operations
Permanent · Bengaluru
Published
Jan 23, 2015
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Protest maintains fitness ambitions

Published
Jan 23, 2015

Protest is unwavering. Launched for autumn-winter 2014-15, the Dutch brand’s fitness line for woman has seen mixed results.

But the brand intends to further expand its Protest Fit range in the coming seasons. "We’ve had a very good response from the media,” said Jean Cougny, country manager for the brand in France. “We’re more about the look than the purely technical aspects. And retailers like to play it safe. They want the brand to put these products out over several seasons." 

Protest’s first fitness and yoga collection. Image: Protest


For fall-winter 2015-2016, Protest is therefore preparing a range that incorporates lightweight down jackets, windbreakers and a full range of sports bras and leggings. 

These additions appear necessary to allow the brand to withstand seasons plagued by unpredictable weather. Last year, the brand saw its sales fall in France, confined to 4 million euros, as compared with 4.5 in 2013. 

"In 2014, we had two very different retail seasons," said Cougny. "For winter, we depend more on the weather and we take the brunt when retailers find themselves overstocked. On the other hand, things went very well over the summer, especially with the female beachwear and mix & match collections. We had never had the means before to attend beachwear trade shows like Riviera in Cannes, and it went very well." 

The brand now has six sales agents in France, including an agent picked up in Paris one year ago, and works with Gipsy Collective. It is also putting in place its new corner format at partner retailers. In total, it is present in 200 multibrand stores. 

As for trade shows, Protest has hid 2015 the ground running. The brand presented its range at Asap in Annecy on January 19-20 and will be present at ISPO in Munich in early February.

Copyright © 2022 FashionNetwork.com All rights reserved.