Pringle introduces interactive knitwear customisation

By

Cajsa Lykke Carlson

Published
Oct 13, 2015

Pringle of Scotland was formed in 1815 and to celebrate turning 200, the company has launched a new website, Deconstructed.

The site gives signature innovations, like the twinset and the argyle pattern, their own dedicated digital platform, and lets users customise their own Pringle pieces. You can choose from a variety of knitted patterns, colours and shapes, and decide whether to add a Pringle logo, a personal monogram, or nothing at all.

Pringle has also teamed up with a varied group of style influencers who have created their own Pringle knits. Among them are tank fashion director Caroline Issa, style blogger Bryanboy, artist David Shrigley, actor Tilda Swinton and designer Manolo Blahnik.

The Deconstructed platform is a new distribution channel for Pringle and will exist online as well as in electronic kiosks in select partner stores, such as Selfridges and Lane Crawford.